Focus Groups and User-tests
In order to ensure our work had been satisfactory, once the main pages were designed we organized methods for collecting feedback from the bank’s clients.
The first was a series of focus groups designed to register clients’ and non-clients’ impressions and expectations about the bank’s website redesign. We also showed them new designs and collected feedback about that.
A second method used to investigate the effectiveness of our interfaces was to conduct user-testing sessions, evaluating usability and expectations on the part of the bank’s clients. To achieve this, we created a navigable prototype using the fluid-task principles we wanted to test, such as opening an account, searching for nearby branches, and simulating a line of credit, among others. We asked ten clients to attempt these tasks, observing whether they were able to and how natural the process was. Afterwards, we organized our findings and potential improvements in a document that we shared with our client and in which we updated graphics according to the tasks we had narrowed down for improvement.
With these corrections and visual improvements in hand, we were ready to build the model’s front-end.